This Shop $2 Support collaboration now proudly supports Alaska Safe Riders (ASR)—a program that means a great deal to me, especially as I step into my new role as Marketing Director for ASR. Giving back to this organization is a priority, and while ASR will continue to be part of the Shop $2 Support program, this collaboration also helps supplement the time and energy I dedicate to supporting this incredible nonprofit.

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Originally rooted in the snowmachine community and built around giving back, Shop $2 Support allows $2 from every item sold to go directly toward programs that keep riders informed, prepared, and safer in the backcountry. Supporting ASR through this initiative isn’t just about swag—it’s about investing in education, awareness, and the people doing the hard work to keep our community riding smart. Every purchase helps fuel the mission, strengthen outreach, and support the long-term sustainability of Alaska Safe Riders.