BRAND AMBASSADORS
BEING A BRAND AMBASSADOR ISN'T JUST ABOUT COOL WRAPS, CUSTOM ART, AND EXCLUSIVE GEAR. IT'S ABOUT BEING PART OF SOMETHING BIGGER THAN OURSELVES. IT'S ABOUT SHOWING UP FOR A COMMUNITY THAT SUPPORTS EACHOTHER, PUSHES LIMITS, AND POURS INTO SHARED PASSION FOR THE BACKCOUNTRY. IT'S ABOUT LIFTING OTHERS UP, LEADING BY EXAMPLE, AND REPRESENTING A CULTURE BUILT ON RESPECT, CREATIVITY, AND PROGRESSION.
THIS IS THE SIERRA WINTER WAY.
Being selected as an ambassador means you're committed to the culture, the community, and the responsibility that comes with it. Ambassadors must...
Show Respect - for people, places, and the ride.
Encourage and support others in the backcountry and at events.
Maintain a positive presence on social media.
Share at least 10 social media posts featuring The Sierra Winter Way.
Leave a Google Review of The Sierra Winter Way.
Become a member of Alaska Safe Riders.
Complete (or provide proof of) Avalanche Safety Training.
Purchase a Sierra Winter sled wrap by November.
Support at least one event with The Sierra Winter Way.
Ambassador Season is from November 1st - May 1st each year.
EXPECTATIONS
This isn’t just gear—it’s your identity on the mountain. Ambassadors get...
A significantly discounted custom sled wrap - over $400 in savings!
A custom Ambassador Hoodie - matching your custom wrap.
Featured placement across The Sierra Winter Way including website bios, social media shout outs, and inclusion in my recurring Shred Paper that is read by top brands in the industry.
Visibility with trusted industry brands and partners.
BENEFITS
2025-2026 Ambassadors
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2024-2025 Ambassadors
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SPONSORED RIDERS
BEING A SPONSORED RIDER ISN'T JUST ABOUT COOL WRAPS, CUSTOM ART, AND EXCLUSIVE GEAR. IT'S ABOUT BEING PART OF SOMETHING BIGGER THAN OURSELVES. IT'S ABOUT SHOWING UP FOR A COMMUNITY THAT SUPPORTS EACHOTHER, PUSHES LIMITS, AND POURS INTO SHARED PASSION FOR THE BACKCOUNTRY. IT'S ABOUT LIFTING OTHERS UP, LEADING BY EXAMPLE, AND REPRESENTING A CULTURE BUILT ON RESPECT, CREATIVITY, AND PROGRESSION.
THIS IS THE SIERRA WINTER WAY.
Sponsored Riders represent the heart of The Sierra Winter Way. This role isn't about requirements - it's about how you show up. It starts with respect - for people, places, and the backcountry - and continues through the way you build and support the community around you. Sponsored riders lead by example, encouraging others on the mountain, at events, and beyond, while maintaining a positive presence both in person and online. Sharing The Sierra Winter Way comes naturally. It's reflected in how you ride, how you connect with others, and how you carry the culture forward. There is no quota. No checklist to complete. Just a commitment to living the lifestyle, uplifting the community, and representing the brand with authenticity and purpose.
EXPECTATIONS
ACTIVE RIDERS
These riders represent more than just a chapter in The Sierra Winter Way - they are a part of the foundation. As historical sponsored riders, they will always have a place in this community, each continuing to carry the spirit of the brand in their own way. What started through riding has grown into lasting relationships built on trust, respect, and shared passion.
These are connections I value deeply and will always cherish, on and off the snow.
