


Mama Gids Gives Back
We’re beyond stoked to team up with Taylor Gidney, aka Mama Gids, to bring her swag line ideas to life — The Sierra Winter Way. Taylor’s all about building community in the shred world, especially for women, and this collab is rooted in strength, resilience, and equity in the sport we love.
The designs feature a Korean K-pop icon representing love, paired with meaningful quotes from Taylor. Her signature line? “I got your 6” — because she’s always got your back, on and off the snow.
This isn’t just a shirt — it’s a mission. Through the Shop $2 Support Program, $2 from every item sold goes directly toward our goal of putting at least one woman a year through qualifying avalanche training. It’s our way of breaking barriers and expanding access to life-saving mountain education.
Don’t miss your chance to ride with purpose, give back, and be part of something bigger.
Together, we ride stronger. 💙❄️
#IGotYour6 #TheSierraWinterWay

