BRAND AMBASSADORS

BEING A BRAND AMBASSADOR ISN'T JUST ABOUT COOL WRAPS, CUSTOM ART, AND EXCLUSIVE GEAR. IT'S ABOUT BEING PART OF SOMETHING BIGGER THAN OURSELVES. IT'S ABOUT SHOWING UP FOR A COMMUNITY THAT SUPPORTS EACHOTHER, PUSHES LIMITS, AND POURS INTO SHARED PASSION FOR THE BACKCOUNTRY. IT'S ABOUT LIFTING OTHERS UP, LEADING BY EXAMPLE, AND REPRESENTING A CULTURE BUILT ON RESPECT, CREATIVITY, AND PROGRESSION.
THIS IS THE SIERRA WINTER WAY.

Being selected as an ambassador means you're committed to the culture, the community, and the responsibility that comes with it. Ambassadors must...

Show Respect - for people, places, and the ride.

Encourage and support others in the backcountry and at events.

Maintain a positive presence on social media.

Share at least 10 social media posts featuring The Sierra Winter Way.

Leave a Google Review of The Sierra Winter Way.

Become a member of Alaska Safe Riders.

Complete (or provide proof of) Avalanche Safety Training.

Purchase a Sierra Winter sled wrap by November.

Support at least one event with The Sierra Winter Way.

Ambassador Season is from November 1st - May 1st each year.

EXPECTATIONS

This isn’t just gear—it’s your identity on the mountain. Ambassadors get...

A significantly discounted custom sled wrap - over $400 in savings!

A custom Ambassador Hoodie - matching your custom wrap.

Featured placement across The Sierra Winter Way including website bios, social media shout outs, and inclusion in my recurring Shred Paper that is read by top brands in the industry.

Visibility with trusted industry brands and partners.

BENEFITS

Sierra Winter Brand Ambassador

Thanks for your interest in becoming a Sierra Winter Brand Ambassador! This program is about more than just gear—it’s about community, kindness, creativity, and representing The Sierra Winter Way. Let’s get to know you!

The Basics

First name

Last name

Company name

Phone

Birthday

Month

Day

Year

Multi-line address

Country/Region

Address

City

Zip / Postal code

Instagram Handle

Facebook Profile

Tik Tok, YouTube, and Other Social Media Platforms

I am aware that if I am selected as an ambassador I will be required to change my profile settings to public view.

Your Whip Details

What is the full make and model of what we would be wrapping?

About You

What are you passionate about within the powersport or backcountry community?

What are you passionate about outside of powersports?

Tell us how you represent The Sierra Winter Way.

Why do you want to be a Sierra Winter Ambassador?

Please list any races or events you participate in.

Please list any other sponsorships or ambassador programs you are a part of and/or have applied for.

Your Style

What are your favorite colors or color combos?

Unisex Hoodie Size:

Your Social Vibe

How do you currently share your love for the outdoors and powersports on social media?

As an ambassador, how will you help promote The Sierra Winter Way in a meaningful way (beyond just sharing a post)?

Please provide proof of Alaska Safe Riders membership.

Please provide proof of completed avalanche training.

If you have not completed avalanche training, please let me know when you plan to do so.

Final Note

By applying, you agree that being a Sierra Winter Ambassador means positively representing the brand, building up others, and never engaging in bullying or toxic behavior. We are building a community of support, creativity, and adventure—and we’re excited to see how you’ll contribute!