The Sierra Winter Way: Built by Community, Fueled by Creativity
- Sierra Winter
- 4 days ago
- 3 min read
I want to start by thanking the large community of Alaskans—and supporters far beyond our borders—who have helped grow The Sierra Winter Way. It still feels a little unbelievable that what began as a hobby creating art has become not only a full-time career, but also an avenue for bringing people together through creativity, a shared love of the backcountry, and a commitment to building a safer, more informed community.
At its core, The Sierra Winter Way is about connection. It’s about using art and design to reflect the grit, humor, beauty, and responsibility that come with living and recreating in Alaska. That same mission has carried into my continued involvement with Alaska Safe Riders, where I’ve been proud to bring my work into the program and help grow its resources alongside the dedicated individuals who have shaped it into what it is today. Safety, education, and community are values I hold close, and I’m grateful to contribute where I can.
In 2025 alone, I completed 294 projects under The Sierra Winter Way banner. Every single one mattered. While it’s impossible to list them all here—both to save ink and your reading time—there are a few highlights worth sharing.
One major milestone this year was expanding my collaborative print partner team. I’m incredibly grateful to work alongside Arctic FX Graphics, Deviant Ink, Octane Ink, Skyline Signs, SCS Unlimited, 139 Designs, Decal Doctorz, Eight Fifty Co., M7 Designs Co., DigitalSteez, and others, with more collaborations on the horizon. Together, we’ve also launched ready-made wrap designs that anyone can customize and purchase directly from these print partners.
Motorsports and racing continued to be a huge source of inspiration. In 2025, I had the honor of designing Iron Dog race wraps for multiple teams, including last year’s victors, and several new designs for the upcoming 2026 race. I was also asked to design official Iron Dog swag, as well as the truck and sled wraps being raffled off this year.
Closer to home, I added local flair to the Willow Fire Department’s fire trucks and wrapped a snowmobile donated to Hilltop Ski Area by Kendall Toyota Ford. I donated my time to wrap last year’s Sled for Hope Neo with Team CC Ski-Doo and created swag designs for Team CC Ski-Doo, Hatcher Pass Polaris, and Delta Powersports.
I wrapped on-the-road vehicles from the Seward Dog Lodge van to the Mayor’s Salsa truck, created event designs for the Valdez Snowmachine Club’s Mayor’s Cup Race and Mountain Man Hillclimb, supported Rally AK’s Save AK Spots fundraising efforts, and continued digital and swag design work for Sunshine Community Health Center.
One of the most meaningful collaborations of the year took place across the border with Canadian shredder Mama Gids, raising funds to put another female rider through Level 1 avalanche training at no cost to her.
The list goes on, and so does my gratitude. Your trust, referrals, and support make it possible for me to do exactly what I feel I was meant to do with my time on this planet.
Thank you for being part of The Sierra Winter Way.
Sierra Winter Owner & Designer | Artwork by Sierra Winter ✉️ Email: sierrawintersmith@outlook.com 🌐 Website: www.artworkbysierrawinter.com 📞 Phone: 1-907-491-5016 (text preferred due to limited cell service)
Offering custom wrap designs, print products, and personalized artwork. Specializing in snowmobile wraps, swag, branding, and creative design solutions to bring your ideas to life. Design it the Sierra Winter Way.