The Shred Paper is my way of slowing down in the middle of a fast-moving creative life and sharing what’s been happening behind the scenes. It’s part reflection, part storytelling, and part insider access—where I get to document projects, collaborations, and ideas as they come to life, while reminding myself (and hopefully you) why this work matters.

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If you’re reading the Shred Paper, you’re in the inner circle. That means insider discounts, sneak peeks of upcoming swag and sales, early looks at new designs, and the stories that don’t always make it to social media. It’s also a space to get to know The Sierra Winter Way on a deeper level—the values, the people, and the community that shape everything I create.

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As an added bonus, the Shred Paper gives my collaborative partners extra visibility, spotlighting their designs, projects, and impact in a more meaningful way than a quick post ever could. It’s about sharing the stoke, lifting each other up, and keeping this creative winter community connected.